Creative / Art Direction

UI/UX

Motion Design

Experiential Design

STEELE STYLE LAB

See full creative process Creative Directed and produced pop-up shop and marketing assets for Los Angeles based brand STEELE, by influencer Amanda Steele at Showfeilds in Noho New York. My goal was to find a fun way to educate the New York audience about STEELE by creating an interactive, shareable experience allowing guests to both meet Amanda and learn more about everything STEELE represents. I designed and constructed three 6’ x 3’ interactive displays that featured select STEELE collection items. STEELE lab experts wore embroidered lab coats and provided  information about the newest collection as well as refreshments.