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- Product Design


SHAZAM (case study)




See the full UI/UX process. Frustrated with the limitations of Shazam I designed and presented solutions to increase music discoverability as well as the retention rate of Shazam users by adding map and profile features. Shazam is a music search engine capable of discerning the title and artist of ALMOST any song in a matter of seconds. Most common use cases of Shazam last less than half a minute suggesting that users are identifying a song, then immediately bounce to a different app to collect or listen. ​

Shazam - New Feature

Christina a 25 year old DJ based in Los Angeles needs a way to discover new music to use in her sets, because she needs to keep her library up to date. She currently discovers music through her network of music industry friends and the internet. A profile feature would widen her network to people all over the world, making it even easier to hear what everyone is listening to all over the world.


Christina can scroll through her feed, tap a song posted by other users and choose to share it herself. This allows Christina to go back and download her collection of posted songs before a set and lets her interact with other users.

Profile Feature User Flow

Charles, a 27 year old courier in New York is always on the move. While making deliveries all over the city his curated playlists keeps his spirit and energy up. When adding new songs to his playlist he can't always remember the track ID from his Shazamed songs but can vividly remember where he was when her heard it. 


The map feature allows users to view the location data from when they successfully identify a song. This give users an alternative way to go through their library of Shazmed song by a specific location date and time. Paired with the Profile feature users will not only be able to identify their songs but learn about what other songs were discovered in a particular location. 

Map Feature User Flow

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