With only the host against a minimal backdrop. I felt adding 3D elements with in the show would bring more movement and life to the show. The dynamic animation of these elements was pivital to the 

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On the left side of each display is a QR code. Once scanned, it opens up to a video displaying a model as a “Test Subject.” As the model rotates, information about each garment is displayed.

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Videos of the display build-out process and photoshoot were transformed into lab security footage for promotional posts. A large version was played on televisions at the event. All digital assets were configured for Instagram: stories, grid and IGTV