With only the host against a minimal backdrop. I felt adding 3D elements with in the show would bring more movement and life to the show. The dynamic animation of these elements was pivital to the
On the left side of each display is a QR code. Once scanned, it opens up to a video displaying a model as a “Test Subject.” As the model rotates, information about each garment is displayed.
Videos of the display build-out process and photoshoot were transformed into lab security footage for promotional posts. A large version was played on televisions at the event. All digital assets were configured for Instagram: stories, grid and IGTV